Estimate your monthly WhatsApp Business API costs with our free calculator. Select a country to see the official Meta rate per conversation and calculate your potential spend based on your volume.
Simply select the country where most of your customers are located and enter the total number of conversations you expect to have per month. The calculator uses the official Meta pricing for that region to give you an estimate of your monthly usage-based fees.
Yes, these prices are based on Meta's official conversation-based rate card. However, please note that Meta can update these rates. This tool is intended for estimation purposes to help you budget for your WhatsApp marketing efforts.
A conversation is a 24-hour messaging window between you and a customer. All messages exchanged within that window (whether sent by you or the customer) count as a single conversation. The 24-hour window begins when you send the first message to a customer or when you reply to a customer's message.
Every month, your first 1,000 conversations are completely free, courtesy of Meta. Our calculator automatically takes this into account, subtracting 1,000 from your total before calculating the final cost.
No. The price shown is an estimate of the Meta usage fees only. It does not include the cost of your Kanal monthly or yearly subscription plan. The total cost of using Kanal is your subscription fee plus any Meta usage fees for conversations beyond the first 1,000 per month.