WhatsApp Business Pricing

Estimate your monthly WhatsApp Business API costs with our free calculator. Select a country to see the official Meta rate per conversation and calculate your potential spend based on your volume.

Powering 5,000+ sales conversations daily.
WhatsApp Business Pricing Calculator by Category
Total Conversations 0
Free Tier Conversations -1,000
Billable Conversations 0
Rate per Conversation €0.00
Estimated Monthly Cost €0.00

Country Currency Marketing Utility Authentication Service
France 0,118 € 0.0248 € 0,06 € 0,07 €
For 1000 conv. in France 🇫🇷 118,60 € 24,80 € 57,20 € 71,20 €
United Kingdom 0,0584 0,033 0,0297 0,0321
Germany 0,1131 0,0707 0,0636 0,0679
Spain 0,0509 0,0315 0,0283 0,0305
Italy 0,0572 0,0347 0,0313 0,0319
Argentina 0,0512 0,0338 0,0304 0,0261
Brazil 0,0518 0,029 0,0261 0,0248
Chile 0,0736 0,0485 0,0437 0,0376
Colombia 0,0104 0,0071 0,0063 0,005
Egypt 0,0889 0,0569 0,0512 0,0533
India 0,0083 0,0035 n/a 0,0033
Indonesia 0,0341 0,0166 0,0249 0,0157
Israel 0,0292 0,0155 0,014 0,0149
Malaysia 0,0712 0,0166 0,0149 0,0182
Mexico 0,0361 0,022 0,0198 0,0087
Netherlands 0,1323 0,0663 0,0596 0,0738
Nigeria 0,0428 0,0265 0,0238 0,0257
Pakistan 0,0392 0,021 0,0189 0,0118
Peru 0,0582 0,0347 0,0312 0,0149
Russia 0,0664 0,0395 0,0355 0,0329
Saudi Arabia 0,0336 0,0209 0,0187 0,0161
South Africa 0,0314 0,0166 0,0149 0,0139
Turkey 0,009 0,0077 0,0069 0,0025
United Arab Emirates 0,0282 0,0164 0,0147 0,0157
North America 0,0207 0,0124 0,0112 0,0073
Rest of Africa 0,0186 0,0133 0,0119 0,03
Rest of Asia Pacific 0,0606 0,0391 0,0352 0,0185
Rest of Central & Eastern Europe 0,0712 0,0512 0,0461 0,0207
Rest of Latin America 0,0612 0,0409 0,0368 0,0351
Rest of Middle East 0,0282 0,0164 0,0147 0,0181
Rest of Western Europe 0,049 0,0348 0,0313 0,0329
Other 0,05 0,028 0,0252 0,012
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Questions fréquemment posées (FAQ)

Simply select the country where most of your customers are located and enter the total number of conversations you expect to have per month. The calculator uses the official Meta pricing for that region to give you an estimate of your monthly usage-based fees.

Yes, these prices are based on Meta's official conversation-based rate card. However, please note that Meta can update these rates. This tool is intended for estimation purposes to help you budget for your WhatsApp marketing efforts.

A conversation is a 24-hour messaging window between you and a customer. All messages exchanged within that window (whether sent by you or the customer) count as a single conversation. The 24-hour window begins when you send the first message to a customer or when you reply to a customer's message.

Every month, your first 1,000 conversations are completely free, courtesy of Meta. Our calculator automatically takes this into account, subtracting 1,000 from your total before calculating the final cost.

No. The price shown is an estimate of the Meta usage fees only. It does not include the cost of your Kanal monthly or yearly subscription plan. The total cost of using Kanal is your subscription fee plus any Meta usage fees for conversations beyond the first 1,000 per month.

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