UTM Link Builder

Easily create tagged URLs with our free UTM link builder. Track your marketing campaigns accurately in Google Analytics and other platforms by adding utm_source, medium, and campaign parameters to your links.

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UTM Link Builder

Your Campaign URL

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How it works

How our UTM link builder works?

Take control of your marketing analytics. This tool allows you to create properly tagged URLs so you can see exactly which campaigns, ads, and channels are driving traffic and sales in Google Analytics.

1) Enter your URL and campaign details

Paste your destination URL and fill in the essential UTM parameters: Source, Medium, and Campaign Name. Optional fields are available for more granular tracking.

2) Instantly generate your link

The tool automatically formats your inputs into a single, ready-to-use URL, ensuring there are no errors.

3) Copy and track with confidence

Use the generated link in your ads, emails, or social posts. Watch as clean, organized data flows into your analytics platform.

Questions fréquemment posées (FAQ)

UTM (Urchin Tracking Module) parameters are short text tags that you add to a URL. When someone clicks the link, these tags are sent back to your analytics platform (like Google Analytics), allowing you to see exactly where your traffic is coming from and how different marketing campaigns are performing.

If you don't use UTM links, all your traffic from a source like Facebook might just show up as "social" or "referral." By using UTMs, you can differentiate between a specific ad, a post, and a link in your profile. This allows you to accurately measure the ROI of each specific marketing effort.

- Campaign Source (utm_source): The platform sending the traffic (e.g., google, facebook, newsletter). - Campaign Medium (utm_medium): The marketing channel (e.g., cpc for paid ads, email, social). - Campaign Name (utm_campaign): The name of your specific promotion (e.g., summer_sale, new_product_launch). - Campaign Term (utm_term): Optional, used to identify paid keywords in your search ads. - Campaign Content (utm_content): Optional, used to differentiate between ads pointing to the same URL (e.g., video_ad vs. image_ad).

The most important rule is to be consistent. Always use lowercase, use underscores (_) instead of spaces, and decide on a naming convention with your team. For example, always use facebook and not Facebook or FB. Consistency ensures your data is clean and easy to analyze in your analytics reports.

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