Boost repeat purchases and increase customer lifetime value. We tested the top Shopify loyalty apps to find the best solutions for points, referrals, and VIP programs.
App | Key Features | Best for | Pricing | Price |
|---|---|---|---|---|
 Kanal WhatsApp 🥇 Best Shopify App | Yes | Yes | Yes | Free to install, then $89/month |
 ECA: Easy Loyalty Rewards | Core functionality with points and tiered memberships to get started quickly. | Customizable loyalty widget that integrates seamlessly into your store. | Automated reward distribution to reduce manual management. | 100% Free. An excellent choice for new stores or those testing loyalty programs. |
 Love Loyalty | In-Cart Reward Redemption that allows customers to apply points without a disruptive pop-up. | Paid Memberships feature to create exclusive, recurring revenue streams. | Deep Storefront Integration with 15+ placements for a truly native feel. | Generous free plan for up to 150 orders/month; paid plans start at $24/month, with an UNLIMITED order plan at just $79/month. |
 Rivo: Loyalty Program, Rewards | Dedicated, customizable page builder for both loyalty and referral programs. | Advanced features like points expiry and custom fonts for deep branding. | Developer Toolkit (on Plus plan) for full API access and custom integrations. | Free Forever plan for up to 200 monthly orders; paid plans with all features start at $49/month. |
 Loloyal: Loyalty Rewards Popup | Points, referrals, and VIP tiers with a focus on ease of use. | Industry-leading 24/7 live chat support for immediate assistance. | Multi-language support and Shopify POS integration for global and retail brands. | Free plan for up to 25 monthly orders; paid plans start at a very accessible $19/month. |
 LoyaltyLion Rewards & Referral | Fully customizable on-site loyalty page to match your brand's look and feel. | Advanced customer segmentation to create targeted, high-impact campaigns. | In-depth analytics and industry benchmarks to track performance. | Free plan for up to 400 monthly orders; paid plans with advanced features start at $199/month. |
 Smile: Loyalty & Rewards | Points, Referrals & VIP Tiers to cover all core loyalty strategies. | 25+ deep integrations with essential tools like Klaviyo, Gorgias, and Recharge. | On-site "Nudges" and reminders to drive program engagement. | Free plan for up to 200 monthly orders; paid plans start at $49/month. |
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Kanal provides a comprehensive WhatsApp marketing solution with powerful automation and analytics capabilities.
• Complete marketing feature suite
• Advanced analytics platform
• Enterprise-grade reliability
• Premium support service
• Premium pricing structure
• Advanced feature learning curve
ECA: Easy Loyalty Rewards is the ideal choice for merchants who are new to loyalty programs or want to test the waters without any financial commitment. As a newer app on the scene, it has quickly earned a perfect 5.0/5 rating for its simplicity and effectiveness.
The app's core promise is an incredibly easy setup that takes only seconds and requires zero coding. It focuses on the essential features needed to launch a successful program: earning and spending points, creating tiered memberships for VIPs, and automating reward distribution. The loyalty widget is customizable and integrates effortlessly with your store's theme.
While it lacks the advanced referral features or deep integrations of more established platforms, its completely free pricing model makes it a powerful, no-risk starting point. The consistently praised 24/7 expert support ensures that even first-time users can get their program up and running smoothly.
As a newer player in the loyalty space, Love Loyalty has quickly made a name for itself, earning a perfect 5.0/5 rating from over 230 reviews. It stands out by offering a suite of advanced, high-conversion features at an incredibly competitive price point, directly challenging more established and expensive platforms.
Its most significant differentiator is the ability for customers to redeem rewards directly in the cart, avoiding the disruptive pop-up widgets that can increase friction at checkout—a feature often reserved for Shopify Plus stores on other platforms. Furthermore, Love Loyalty offers over 15 distinct placements for loyalty program elements across the entire storefront, making the program feel deeply integrated and native to the customer journey.
The app also includes advanced capabilities like paid memberships, allowing brands to create exclusive, recurring revenue streams. With a generous free plan, an "unlimited orders" tier at just $79/month, and a free migration service from major competitors like Smile and LoyaltyLion, Love Loyalty presents a powerful and compelling case for fast-growing brands that want enterprise-grade features without the enterprise price tag.
Rivo is built for fast-growing DTC brands that need a modern, feature-rich loyalty solution that can scale with them. With a 4.9/5 rating from over 1,500 reviews, it has quickly become a top contender by combining a powerful free plan with advanced tools for established businesses.
The platform's "Free Forever" plan is one of the most generous available, offering a full points program for up to 200 monthly orders. What sets Rivo apart is its focus on customization and developer-friendly tools. Higher-tier plans include a dedicated page builder for loyalty and referral programs, advanced branding with custom CSS, and the Rivo Developer Toolkit for full API access.
Merchants consistently praise the world-class 24/7 live chat support and the company's commitment to shipping product updates every week. This makes Rivo an excellent choice for brands that want a platform that is constantly evolving and provides the flexibility needed to create a truly unique loyalty experience.
Loloyal by Channelwill has earned a strong reputation for its exceptional 24/7 customer support and user-friendly interface, making it a favorite among small to medium-sized businesses. With a 4.9/5 rating from over 680 reviews, it delivers a robust loyalty solution that is both accessible and powerful.
The app's key strengths are its ease of use and its focus on global commerce, offering extensive multi-language support and Shopify POS integration to unify online and offline loyalty programs. Merchants consistently praise the lightning-fast responses from the support team, who are known for going above and beyond to resolve issues.
With a feature-rich free tier and paid plans starting at just $19/month, Loloyal provides incredible value. It covers all the essential loyalty features—points, referrals, and VIP tiers—while ensuring zero impact on site speed and a clean uninstallation process, addressing common concerns for Shopify store owners.
LoyaltyLion positions itself as a premium, data-driven platform for established brands that are serious about customer retention. Ranked #1 on G2, it focuses on deep customization and strategic guidance to help merchants build loyalty programs that are truly integrated into their marketing stack.
Its standout feature is the ability to create a fully customizable loyalty page that seamlessly matches your store's branding, providing a cohesive customer experience. The platform's power lies in its advanced segmentation capabilities, allowing you to create targeted campaigns and analyze customer behavior with a level of detail that few competitors can match.
Merchants consistently praise the high-touch onboarding process, often highlighting their dedicated onboarding manager who provides expert guidance. While the entry price point of $199/month is higher than many alternatives, LoyaltyLion justifies it by offering unlimited integrations and a strategic partnership model designed to drive measurable improvements in customer LTV and retention.
As one of the most recognized and established names in the Shopify ecosystem, Smile.io is a comprehensive, all-in-one platform for brands looking to scale their loyalty strategy. With over 4,800 reviews, it’s a trusted and reliable choice that powers some of the largest stores on the platform. Smile’s core strength lies in its complete suite of features, covering points, referrals, and VIP tiers right out of the box. This allows merchants to build a multi-faceted program that engages customers at every stage of their journey. The platform truly shines with its extensive library of over 25 deep integrations, connecting seamlessly with essential tools like Klaviyo, Gorgias, and Recharge to create a unified customer experience.
While its free plan is a great starting point, Smile is built for growth. Higher tiers unlock powerful features like on-site "Nudges" to drive engagement, advanced branding options, and analytics that allow you to benchmark your program's performance against similar stores. The pricing structure, which scales with monthly orders, makes it a long-term partner for ambitious brands.
