How Chez Baba Paris increases sales by 15% with WhatsApp

Clémence, founder
Clémence, founder
Chez Baba Paris

“Thanks to WhatsApp and Kanal, our sales have jumped 15% in 6 months. With 92% opening and 8.5% conversion, it's our best channel. WhatsApp has transformed our customer relations and boosted our e-commerce like never before.”

The challenge

Chez Baba Paris, an e-commerce company specializing in Moroccan home decor, was looking to increase sales and better engage its customers.

The solution

Using WhatsApp via the Kanal platform for direct, personalized communication.

Key results

Sales and conversion:

- Sales increase: +15% in 6 months

- Average basket: +15%

- Conversion rate of WhatsApp campaigns: 8.5%

Customer engagement:

WhatsApp message open rate: 92%

Click rate: 15%

New WhatsApp subscribers: +2500 in 6 months

Marketing efficiency:

Customer acquisition cost: -25%

ROI of WhatsApp campaigns: 7.8x

widget shopify
WhatsApp widget on the Shopify site

phone checkout shopify

Conclusion

By integrating WhatsApp via Kanal, Chez Baba Paris has transformed its customer communications, boosted sales and improved customer loyalty, proving the effectiveness of this channel for e-commerce.

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