CPA Calculator

Target CPA (Cost Per Acquisition) is the maximum amount of money you can afford to spend on advertising to acquire one customer while still achieving your desired net profit margin. It's a forward-looking metric that helps you set smart budgets for your ad campaigns.

A normal CPA calculator tells you what you have spent in the past (Total Ad Spend / Conversions). This advanced Target CPA calculator tells you what you should spend in the future. It works backward from your profitability goals to give you a precise budget per acquisition.

To find your true profit per sale, you must account for every variable cost. Shipping costs (if you pay for them) and payment processing fees (which you always pay) directly reduce the amount of money left over for advertising. Ignoring them gives you an inflated and unrealistic Target CPA.

This is a crucial number. It represents the total profit you make from a single sale before you've paid to acquire that customer. Your entire ad spend for that customer (your CPA) must come out of this amount.

A low or negative Target CPA indicates that your profit margins are too thin to support your desired level of profitability with paid advertising. To increase your Target CPA, you must: - Increase your prices. - Reduce your Cost of Goods Sold (COGS). - Find cheaper shipping options. - Lower your desired net profit margin goal.