Guide: Everything you need to know about professional SMS in 2024

Business SMS has become an essential communication tool for companies wishing to reach their customers quickly and efficiently. With an average open rate of 98% within 3 minutes of receipt, SMS offers a unique opportunity for customer engagement.
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Guide: Everything you need to know about professional SMS in 2024

Business SMS has become an essential communication tool for companies wishing to reach their customers quickly and efficiently. With an average open rate of 98% within 3 minutes of receipt, SMS offers a unique opportunity for customer engagement.
Guide: Everything you need to know about professional SMS in 2024
Author:
Nicolas P
Published:
11/9/24
Updated:
28/9/2024

Why use business SMS?

  • High engagement: SMS messages are read almost instantaneously.
  • Cost-effective: Cheaper than many other forms of advertising.
  • Personalized: Possibility of adapting the message to each recipient.
  • Fast: Instant dissemination of information.
  • Ubiquitous: Works on all cell phones, with no need for an Internet connection.

How to send professional SMS messages

Send an SMS over the Internet

Sending SMS via the Internet has become the preferred method for companies to send mass SMS campaigns.

Here are the main steps:

  1. Choose an online SMS sending platform.
  2. Create an account and buy SMS credits.
  3. Import your contact list.
  4. Write your message.
  5. Schedule sending or send immediately.

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SMS software

There are many software packages dedicated to sending professional SMS messages. Here are just a few features to look for:

  • Customer database management
  • Message personalization
  • Send planning Results tracking
  • Integration with other marketing tools

Cloud solutions like Kanal

Cloud solutions like Kanal offer a modern, flexible approach to sending business SMS messages. Kanal, in particular, stands out for :

  • Intuitive interface
  • Advanced segmentation features
  • Easy integration with other marketing tools
  • Detailed real-time analytics
  • Built-in RGPD compliance

Comparative table of existing solutions for sending business SMS messages

Examples of effective business SMS messages

SMS appointment reminder :

Hello [First name], don't forget your appointment at [Company] tomorrow at 2pm. If you can't make it, call 01 23 45 67 89. See you tomorrow!

Promotional SMS :

[First name], get 20% off the entire [URL] site with code PROMO20. Offer valid until Sunday evening. Happy shopping!

Customer service SMS :

Your package [Number] has been dispatched. Scheduled for delivery on [Date]. Follow your parcel: [URL]. Thank you for your confidence!

Legal aspects and RGPD compliance

Sending business SMS is subject to strict regulations, including the RGPD in Europe. Key points to remember:

  • Obtain explicit consent before sending SMS marketing messages.
  • Always offer an easy unsubscribe option.
  • Collect only the data you need and specify how it will be used.
  • Ensure the security of personal data.Keep a record of consents.

Future trends in business SMS

  1. AI integration: Advanced personalization and optimization of sends thanks to artificial intelligence.
  2. Rich SMS: Inclusion of multimedia and interactive content in SMS.
  3. SMS Chatbots: Automation of SMS conversations for 24/7 customer service.
  4. Omnichannel integration: Perfect synchronization between SMS and other communication channels.
  5. Geolocation: Send targeted SMS based on the recipient's location.

Conclusion

Business SMS remains a powerful and effective communication tool for companies in 2024. With unrivalled engagement rates and flexibility of use, they offer an excellent return on investment when used correctly. By following best practices, respecting legal aspects and using modern tools like Kanal, you can create impactful SMS campaigns that engage your customers and stimulate your growth.Don't forget that the success of an SMS campaign relies on the relevance of the message, respect for your audience and a well thought-out strategy. Start small, measure your results and adjust your approach based on feedback to maximize the impact of your business SMS.

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Frequently asked questions about sending business SMS

A business SMS is a text message sent by a company to its customers or prospects for commercial, informative or customer service purposes.

Business SMS offers a high open rate (98%), is cost-effective, allows personalization and reaches recipients quickly on all types of cell phone.

You can send business SMS via online platforms, dedicated software or cloud solutions like Kanal, which offer advanced management and analysis features.

Best practices include obtaining consent, personalizing messages, choosing the right timing, being concise, including a call-to-action and respecting the frequency of sending.

You can measure success by tracking key indicators such as deliverability rate, open rate, click-through rate (for SMS with links), conversion rate and unsubscribe rate.